Breaking into Facebook is tough: the community is established, the leaders know what they are doing, and people are wary about sharing posts from strangers. Still, given the breathtakingly huge audience that Facebook attracts on a daily basis, it is perhaps the one social network that cannot be overlooked. Unless you have been living under a rock, you know that just about everyone is on Facebook. It’s gotten to the point that if you aren’t on Facebook, it’s assumed that you’re making some sort of a statement. If you are launching your own page on Facebook, keep these three things in mind:
- Remember your audience. You may find that political article interesting, but will your audience? Nothing turns off users more than irrelevant content in their newsfeeds: it’s a fast road to being un-liked.
- Move beyond text and incorporate images and videos into your posts. This will attract your users’ attention and increase your chances for more likes and even shares.
- Interact with the users who comment on your posts. That way it is clear your page is monitored, updated, and active. Nobody likes hanging around a graveyard, especially not a graveyard on Facebook.
As long as you use some common sense, retaining an audience should be no problem. It’s driving traffic to your page in the first place that’s the challenge.