People are still reading, but as Internet connection speeds have become faster and more reliable, video has become the undisputed king. People want to sit back. They want to relax. They want you to show them and tell them everything that they need to hear. It’s up to you to get the message across. It’s up to you to make it exciting. Anything that matters is in your hands, and it’s all supposed to be flash by the viewers’ eyes. This applies to just about all information, but it especially true for marketing material.
The key to figuring out how video fits into your marketing plan, then, is figuring out what type of information you need to convey. What is the best way for your customers to understand you? Sometimes a straightforward explainer video works, and sometimes you need to incorporate a little more humor. Just as no two brands are the same, no two situations are the same. Making the best videos for your marketing campaign comes down to knowing yourself and your situation in your industry.
Where do you stand? Where do you want to be? These questions will lead you to fundamental breakthroughs that can serve to guide you toward more effective marketing that will resonate better with your potential customers.